Americans are seeing more sales, and also looking for more ways to pay over time
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: Inflation (driven by gas and energy prices) is suddenly rising again. We’ll be pulling out a lot of our time-tested vibe economy questions over the next few waves.
What we found: In another one of our economic batteries, we see two reactions to higher prices, one from the buyer side and one from the seller side. On the buyer side, there’s also an increase (35% up from 29%) in people saying they are more likely to shop with places that offer buy-now-pay-later options.
On the seller side, more people report seeing sales in stores recently (43%, up from 38%) – whether that’s an accurate impression, or whether people are seeing them more because they’re looking more is perhaps immaterial. Impressions matter.
More insights from this wave of the Ipsos Consumer Tracker:
Generative AI use is getting more mainstream in America
Half of Americans report being a victim of a scam or identity theft in the last year
World War III is Americans' new top apocalyptic worry
Only half of Americans can answer, 'what’s your sign?'
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
